Vividinit: fashion stylist
Time and again i have felt guilty about my consumption when it comes to fashion. its so easy in this age of Instagram and influencers, and with trends coming in and going faster than we can keep up with — it can feel like the second we get on-board with something, the rest of the world has already moved on to something new. This up and down with fashion can get so tricky especially when we have this elusive idea of what a signature style is. It’s easy to find on-trend clothing that’s affordable and that we can count on to last us through the season — but there are repercussions that are easy to forget. So, now comes into play one fashion term that is increasingly used, sustainable fashion. But what does that term even mean? after sifting through the internet, i found a term that resonates better with me. It is an umbrella term for clothes that are created and consumed in a way that can be quite literally sustained while protecting the environment and those producing garments.
Gone are the days when style and sustainability were mutually exclusive. With more fashion-savvy individuals rethinking their buying habits, many women are beginning to ask questions like where their clothes are made and what they are made of. I had the opportunity to converse with Eva, a sustainable fashion stylist. You get to experience her style through her social media (you can check out her Instagram), get a glimpse into her idea of style, and through her refined aesthetic and curatorial eye. This conversation was incredible because the stylist was so transparent that the article wrote itself.
I had the opportunity to converse with Eva, a sustainable fashion stylist. You get to experience her style through her social media (you can check out her Instagram), get a glimpse into her idea of style, and through her refined aesthetic and curatorial eye. This conversation was incredible because the stylist was so transparent that the article wrote itself.
How do you define your own style?
Everyone deserves to have a clear idea of a core look. Style is something each of us already has. All we need to do is to find it. Not everyone is the same. Everyone is unique, so we should be able to dress up according to who we truly are. Finding your personal style helps you find your life path and priorities, helps you understand others, and most importantly, helps you find your own talent. If you don’t know your style, you won’t be able to reach your potential. My style is who I am. Warm. Creative. Sophisticated. Respecting nature and caring for the environment. I would define my style as avant-garde. A blend of 60’s & 70’s styles. I adore bohemian looks. Love wearing wild patterns and exotic textures, both bold and muted. Handcrafted, upcycled, vintage garments. Anything unique, made with love.
How do you select your clothes? What draws you towards something?
When it comes to my wardrobe, it’s all about the relationship with my clothing, creativity and transparency. Most of my garments and accessories are secondhand. Love to reimagine and restyle my existing wardrobe. I challenge myself to shop less. Looking and feeling good at the same time it’s essential for me. I like to look stylish, so I always pay attention to the outfits I pick, and I love dressing up for my current mood. It’s a spontaneous creative selection of clothes…
What is your earliest memory of sustainability?
My first touch with sustainability is coming from my childhood. Spending the weekends and most of my holidays on my uncle’s farm. This is where I’ve learned about sustainable agricultural practices like vermicompost, green leaf manure, managing pests, a system of bartering, etc. Sustainability is a lifestyle. I’ve always been a big fan of thrift stores. Travelling around the world and exploring vintage stores, flea markets, and handcrafted items was always my passion…
Do you have some pieces you call investment pieces?
There are some investment pieces that every woman should own and should have in their wardrobe. I suggest you stop buying fast fashion, so you can save up for better-quality clothes. Investment pieces may cost more upfront, but they will save you money. Choosing timeless, versatile pieces is a golden rule. I like to invest in accessories. I love owning pieces that will last a long time. I have been lucky to collect a few luxury design brands I will cherish in my closet forever
Do you have a sustainability brand, influencer you like? Why?
I definitely love to get inspired by each and every sustainable stylist as they all educate us. They bring the topics of sustainability, ethical and slow fashion into the conversation about clothing. Essentially they help us embrace style, guiding us to make decisions that acknowledge the fashion industry's impact. Venetia la Manna, Nina Gbor, Armelle Ferguson, and Alyssa Beltempo are only a few of my favourite ones.
Tips for sustainable shopping.
Fashion is responsible for up to 10 per cent of global carbon-dioxide emissions. Here are a few tips I find extremely useful, and I apply them as much as possible while shopping. The most sustainable one is what you already own.
Don’t buy something just for one occasion.
Don’t buy or keep something that doesn’t fit or doesn’t suit you. Know your style.
Don’t buy something because it’s on sale.
When you buy something, get rid of something else.
Look carefully at the label, fabrics, and fibres. Choose natural fibres, look for eco-fabrics, and recycled clothing.
Support small, local businesses.
Create your uniform and capsule wardrobe.
Know your wardrobe inside out
